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印刷包装外观设计中的4C原则!

来源:http://www.njjtpx.com   日期:2019-03-19

  印刷技术有很多种,随着科技的开展,越来越多的新技术应用在印刷行业,其中出血技术就是一个很典型的例子,可能很多人并不理解,下面就让相关担任人为大家讲讲这个出血技术:

  There are many kinds of printing technology. With the development of science and technology, more and more new technologies are applied in the printing industry. The bleeding technology is a typical example, which may not be understood by many people. Now let the relevant persons talk about this bleeding technology for you.
  印刷厂出血技术是指为了保证印后加工中原设计尺寸的稳定性,在分色制版时,依据实践状况,将某些色版在原有的设计尺寸上向外扩展一定比例。现代包装物并不只是经过单一的印刷,从印品到废品还要阅历诸多工序,如:软包装中的复合和制袋、纸品包装中的上光、覆膜和模切等。这些工序都可能招致设计尺寸和实践尺寸间产生较大误差。
  In order to ensure the stability of the original design dimension in post-press processing, the technology of bleeding in printing mills extends some color plates outward in the original design dimension according to the practical situation. Modern packaging not only goes through a single printing process, but also goes through many processes from printing to scrap, such as: compounding and bagging in flexible packaging, polishing in paper packaging, film coating and die cutting, etc. These processes may cause large errors between the design size and the practical size.
  所以,根据不同的设计合理应用出血技术是很有必要的。如很多软包装的主色彩为满版实地,在制版中为保证复合、分切和制袋工序中根本尺寸的稳定,电雕时主色彩版都向外扩1.5~3mm,这样才干保证废品满足请求。
  Therefore, it is necessary to apply bleeding technology rationally according to different designs. If the main color of many soft packages is full version, in order to ensure the stability of the basic size in the process of compounding, cutting and bag making, the main color plate is expanded 1.5-3 mm outward in the process of electric carving, so as to ensure that the waste products meet the requirements.
  在营销行业中存在着4C组合,这4C即是指客户的愿望和需求、满足需求的本钱、完成需求的便利性、完成需求所需的沟通。而在印刷包装外观设计中同样也能够遵照4C准绳,而4C准绳将会对包装设计产生重要影响。一同来看看济南印刷包装的专业人士是怎样说的吧。
  There is a 4C portfolio in the marketing industry, which refers to the desires and needs of customers, the cost of meeting the needs, the convenience of completing the needs, and the communication needed to complete the needs. The 4C criterion can also be followed in the appearance design of printing and packaging, and the 4C criterion will have an important impact on packaging design. Let's see what Jinan printing and packaging professionals say.
  一、客户的心理效果需求:
  1. Psychological effect needs of customers:
  首先,想要设计一款好的礼盒印刷包装产品,设计者必需要搞分明客户关于礼盒包装产品的真实需求。要理解到客户需求包装到达什么样的效果,需求包装表现出什么样的层次效果,对外观和颜色以及图案方面有什么规范。而只要到达客户的心理需求,才干作为一款好的礼盒包装的前提。
  First of all, in order to design a good gift box printing and packaging products, designers must make clear the real needs of customers about gift box packaging products. To understand what effect customer demand packaging achieves, what level of effect demand packaging shows, and what specifications are there for appearance, color and pattern. As long as the psychological needs of customers are reached, talent is the premise of a good gift box packaging.
  二、礼盒包装印刷本钱
  II. Printing Cost of Gift Box Packaging
  在停止礼盒印刷时,思索其本钱也是必需的事情,产品的包装最终目的也是作为商品自身的一个附加品,是为商品自身效劳的。假如早停止产品的包装设计时,一味的追求华美,在选择原资料和在印刷工艺过程中,形成的本钱过大,超出了客户的与妻子和与商品自身价值相比比例过大的话,这也不是一个好的产品包装。
  When stopping gift box printing, it is also necessary to think about its cost. The ultimate purpose of product packaging is to serve the commodity itself as an additional product of the commodity itself. If early stop product packaging design, blindly pursuit of gorgeous, in the selection of raw materials and printing process, the cost formed is too large, exceeding the customer's wife and the value of the goods compared with their own ratio is too large, this is not a good product packaging.
济南包装印刷
  三、完成包装印刷效果的便利性
  3. The Convenience of Completing the Effect of Packaging and Printing
  在停止产品包装效果设计时,假如只是一味的追求视觉效果上的华美性,只是满足客户和消费者在视觉上的恣意请求的话,那么假如在停止产品的包装印刷时发现现有的我印刷工艺无法完成的话,其费事水平就不可思议了,座椅在停止包装表面设计的时分,还是要思索如今印刷行业的技术或是公司现有的的工艺技术能否完成其设计效果。
  When stopping the design of product packaging effect, if we only pursue the beauty of visual effect blindly and only satisfy the customers and consumers'arbitrary requests in vision, then if we find that the existing printing process can not be completed when stopping the packaging and printing of products, its level of trouble is incredible. When the seat stops the design of packaging surface, we still need to do so. Think about whether the technology in the printing industry or the existing technology of the company can achieve its design effect.
  四、完成礼盒包装展示的与消费者的沟通性
  4. Communication with Consumers in Completing Gift Box Packaging Display
  如今很多消费者会发现,越来越多的产品包装曾经不再只是简单的文字或图案了,常常一款容易感动顾客的包装总是图文并茂的。假如一种产品的包装能够用图形或者文字来和消费者停止思想交流,或者引领消费者去购置时,这个产品的包装无疑是胜利的,到达了包装对产品起的良好效果。
  Nowadays, many consumers will find that more and more product packaging is no longer just simple words or patterns. Often, a package that is easy to touch customers is always full of pictures and texts. If the packaging of a product can use graphics or words to stop the exchange of ideas with consumers, or lead consumers to purchase, the packaging of this product is undoubtedly a victory, reaching a good effect of packaging on the product.
  总之,济南印刷包装的专业人士倡议大家在停止产品的包装设计时,要思索到4C请求,那么设计出来的印刷包装就能够称之为有效的优质包装了。
  In short, Jinan printing and packaging professionals advocate that when we stop the packaging design of products, we should consider the 4C request, so the designed printing and packaging can be called effective high-quality packaging.